P&D – A Luxury Fashion & Lifestyle Brand Identity
For my Technology for Design I course (Fall 2024), I developed a luxury fashion and lifestyle brand using the letters P and D. The brand embodies exclusivity, sophistication, and modern aesthetics.
Design Process
Explored and deconstructed P & D to create a unique monogram.
Designed a minimalist, high-end logo focusing on balance and elegance.
Developed a luxury color palette of deep gold, midnight black, and ivory white.
Applied the brand identity to business cards, packaging, and signage.
Final Deliverables
✔ Monogram Logo – B&W and color variations.✔ Wordmark & Tagline – Elegant and brand-aligned.✔ Brand Applications – Business materials and product packaging.
This project showcases my expertise in branding and typography, transforming letterforms into a premium brand identity.
Design Process
Explored and deconstructed P & D to create a unique monogram.
Designed a minimalist, high-end logo focusing on balance and elegance.
Developed a luxury color palette of deep gold, midnight black, and ivory white.
Applied the brand identity to business cards, packaging, and signage.
Final Deliverables
✔ Monogram Logo – B&W and color variations.✔ Wordmark & Tagline – Elegant and brand-aligned.✔ Brand Applications – Business materials and product packaging.
This project showcases my expertise in branding and typography, transforming letterforms into a premium brand identity.
