01
Experience Design
2025–26
Spatial & Experiential
Experience Design
Social Issue — Cultural Representation Gap in Childhood Literacy. An interactive digital thesis exploring how design makes the representation gap visible and understandable.
N° 01 — Portfolio Edition2026
Purvi Thawrrani
Multidisciplinary Designer
WorksScroll to explore
Selected Works
The Work
Every project in this portfolio is the result of months of research, experimentation, failed attempts, revisions, conversations, and refinement. These aren't just finished designs — they're evidence of the thinking, persistence, and process that brought them to life.
02
Research
2024
Research & Strategy
Case Study
In-depth design case studies including Case Study × Meta Ray-Ban Glasses and Case Study × Yves Logistics.
- Case Study × Meta — Meta Ray-Ban Glasses
- Case Study × Yves Logistics
03
AR / XR
2024–25
Emerging Technology
Augmented Reality Design
Designing for spatial computing — where digital and physical worlds converge. AR experiences built in coursework and independent research at ASU.
- The Architecture of Type — AR lecture poster series
04
UI / UX
2023–25
Digital Products
App / Website Design
Interfaces built around clarity, hierarchy, and meaningful interaction — from wireframes to high-fidelity prototypes across consumer-facing digital products.
- Lumé — At-home salon services platform
- Social Issue Website — socialissues.xyz
- Vogue Redesign — Vogue Travel app concept
- Copper.co — Luxury website concept
05
Spatial Design
2024
Retail & Spatial
Pop Up Design
Sabyasachi x Zaha Hadid. An immersive pop up that fuses heritage craftsmanship with fluid architectural form.
- Sabyasachi x Zaha Hadid — Immersive pop up concept
06
Motion
2023–25
Moving Image
Motion Graphics
Typography and imagery in motion. Includes Demo Reel, PickItUp Brand Identity & Logo Introduction, and Poster in Motion.
- Demo Reel
- PickItUp | Brand Identity & Logo Introduction
- Poster in Motion
07
Exhibition
2024–25
Cultural Institutions
Museum Exhibit Design
From Court to Collar: Journey of the Kamarbandh. An exhibition concept for FIT following an Indian court garment into present day fashion.
- From Court to Collar — Journey of the Kamarbandh
08
Campaign
2024
Brand Activation
Campaign & Experience Design
Campaigns that live as experiences. Contributed to the MLK 26 multi-channel campaign as Product & Experience Designer — finalist top-three team.
09
Speculative
2024
Speculative Design
Currency Redesign
Reimagining national currency as a vehicle for cultural storytelling and identity — speculative redesign project.
10
Print Design
2023
Editorial
Recipe Design
Designing culinary knowledge — where utility meets beauty. Editorial layouts for recipe collections that balance hierarchy and delight.
11
Branding
2023–24
Identity
Brand Design
P&D — A Luxury Fashion & Lifestyle Brand Identity. Typographic deconstruction, monogram systems, and premium visual identity across packaging, signage, and collateral.
12
Publishing
2023
Editorial / Print
Book Design
The book as designed artifact — grid, type, image, and sequence. A program book on print in environmental design, and Designing Me, a hardbound volume.
- Program Book — Print in environmental design
- Designing Me — Hardbound Volume I
13
Packaging
2023
Product Identity
Package and Logo Design
Packaging that earns its place on the shelf through considered form — combined with logo systems for Shiv Vikas and Chhtarpur Agriculture.
14
Print
2022–24
Graphic Design
Poster Design
The poster: a single surface, infinite possibilities. A body of typographic and image-driven poster work from coursework and independent practice.
15
Information Design
2024
Information Design
Data Visualization
Making the invisible visible — complex data rendered with clarity, structure, and visual intelligence.
16
Packaging
2023
Revitalization
Package Redesign
Breathing new life into existing products through design evolution — research-driven rebranding of packaging systems.
17
3D / Motion
2024
Dimensional Identity
3D Logo Design
Identity that lives in three dimensions — volumetric logotypes for Chhtarpur Agriculture and others, rendered in 3D space.
18
Branding
2022–24
Identity
Logo Design
The mark as distillation — essence reduced to pure form. Logo work for Rock'n Roll School of Music and other clients.
19
Visual Communication
2022–23
Academic
Graphic Design Degree Work
Foundational practice — the academic body of work from Visual Communication 1–6 at Arizona State University that built the design lens.
20
Fine Art
2020–22
Drawing & Painting
Illustration
Where it all began ��� illustration and painting as a way of thinking through form, composition, and storytelling.
20 works shownPKT — 2026