Brand Design

P&D — A Luxury Fashion & Lifestyle Brand Identity. For the Technology for Design I course at Arizona State University, a luxury fashion and lifestyle brand was developed centered around the initials "P" and "D," exploring how typography and branding communicate exclusivity, sophistication, and modern elegance.

The project began with experimenting and deconstructing the letterforms to create a refined monogram that felt both timeless and contemporary. Through an iterative design process, a minimalist logo system was crafted focused on balance, precision, and visual harmony — supported by a luxury-inspired color palette of deep gold, midnight black, and ivory white. The final identity was extended across multiple brand applications including business cards, premium packaging, signage, and branded materials to create a cohesive visual experience.