Research & Strategy
Case Study
In-depth design case studies including Case Study × Meta Ray-Ban Glasses and Case Study × Yves Logistics.
Included Works
- Case Study × Meta — Meta Ray-Ban Glasses
- Case Study × Yves Logistics
Overview
In-depth design case studies examining real-world products and logistics systems. Each case study involves rigorous user research, competitive analysis, journey mapping, and iterative design solutions.
Case Study × Meta: Meta's AR Empire, an examination of the ethics of digital influence in consumerism through Meta's Ray-Ban smart glasses. Case Study × Yves Logistics: a website structure and trust-architecture study that repositions a wholesale distributor from a storefront into a supplier-facing, inquiry-first experience.
Case Study × Meta
Meta's AR Empire
Marketing · AR · AI · Ethics
An examination of the ethics of digital influence in consumerism, centred on Meta's Ray-Ban smart glasses. The deck moves from the AR marketing landscape to the product, its AI integration, an ethical analysis, a benefits-versus-cost assessment, and ways to make the product more ethical.
The cost isn't just financial. It's the slow erosion of consumer autonomy. The benefits are real. The risks are real. And right now, the industry is moving faster than our ethics can keep up.
Case Study × Yves Logistics
Website Structure & Trust Architecture
Aligning the website with supplier trust and wholesale legitimacy. The primary purpose is to establish credibility with suppliers and manufacturers and position Yves LGS as a serious wholesale distributor, while supporting future private label and brand creation services. Direct-to-consumer selling and live e-commerce are not the focus at this stage.
From
- Product-led presentation
- Storefront navigation
- Sales-driven user flows
The live sitemap (Home, Shop, All Products, About Us, Contact, Cart, Checkout, My Account) reads as a storefront, not a wholesale operation.
To
- Process-led storytelling
- Category-level clarity
- Inquiry-first, partnership-driven structure
Supplier user journey
Current journey
Supplier / Manufacturer- User goal
- DiscoveryCheck if legitCheck what they doBrowses shop pagesSees cart and checks outLooks for contact
- Web interaction
- Lands on homepageBrowses shop pages
- Pain points
- Consumer product focusEcommerce elementsNo clear process
- Emotion
- ConfusedUncertainSkepticalDoubtfulHesitation
Proposed journey
Supplier / Manufacturer- User goal
- DiscoveryWho is Yves LGS?Understand distribution modelExplores product overviewReads logistics infoInitiate partnership
- Web interaction
- Sees distribution focusClear wholesale positioningBroad product scopeClear business modelEasy contact path
- Trust signals
- Legitimate positioningBroad product scopeClear business modelReady to engage
- Emotion
- ConfusedUncertainTrustingConfidentReady to engage
Proposed sitemap
- Home
- About Yves LGS
- Product Categories
- Supplier Partnerships
- Private Label Capabilities
- Compliance & Operations
- Contact / Supplier Inquiry
Trust role by page
- Home
- Immediate legitimacy and clarity
- About Yves LGS
- Wholesale model, operations, logistics
- Product Categories
- Scope of distribution without SKUs or checkout
- Supplier Partnerships
- Relationship-first positioning
- Private Label Capabilities
- Signals growth, strategy, and long-term intent
- Contact / Supplier Inquiry
- Conversation, not conversion