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Retail & Spatial

Pop Up Design

Sabyasachi x Zaha Hadid. An immersive pop up that fuses heritage craftsmanship with fluid architectural form.

DisciplineSpatial Design
CategoryRetail & Spatial
Year2024
StatusCompleted

Included Works

  • Sabyasachi x Zaha Hadid — Immersive pop up concept
Aerial view of the Sabyasachi x Zaha Hadid pop up inside a geodesic dome

Overview

Sabyasachi x Zaha Hadid. An immersive pop up experience that fuses the heritage driven craftsmanship of Sabyasachi with the fluid architectural language of Zaha Hadid, translating textile movement into sculptural form.

Led creative direction, spatial concept development, brand integration, and visitor journey design, from spatial planning and material exploration to rendered walkthrough visuals.

Sabyasachi x Zaha Hadid

Fashion as architecture, architecture as emotion.

In this project I conceptualized and designed an immersive pop up experience that fuses the heritage driven craftsmanship of Sabyasachi with the fluid architectural language of Zaha Hadid. The goal was to explore how couture and architecture could coexist within one spatial narrative, translating textile movement into sculptural form.

I led the creative direction, spatial concept development, brand integration, and visitor journey design. The environment reimagines Sabyasachi’s rich materials and ornamental storytelling through curved architectural interiors inspired by Zaha Hadid’s signature forms. The space features fluid furniture installations, a carpet and gown exhibit that highlights silhouette and motion, and a jewelry showcase displayed on sculptural stands influenced by parametric design.

Through spatial planning, material exploration, and rendered walkthrough visuals, I crafted an experience that positions fashion as architecture and architecture as emotion. This project reflects my ability to merge distinct brand identities into a cohesive experiential environment while designing with narrative, materiality, and movement at the forefront.

Aerial view of the Sabyasachi x Zaha Hadid pop up inside a geodesic dome, with a maroon patterned carpet, heritage wall, curved pavilion and three gowns
Fig. 01The whole pop up from above, framed by a geodesic dome in the concourse. The carpet carries the Sabyasachi x Zaha Hadid title.
Floor level view of the pop up with a heritage wall of maroon panels, three silver gowns circled by bead rings, a curved white sofa and the Hadid-style pavilion
Fig. 02Floor plan in perspective: the heritage wall to the left, the curved pavilion to the right, gowns at the centre.
Three mannequins in sculpted silver and white gowns, each ringed by a necklace of mirrored beads, in front of a curved sofa
Fig. 03The gown exhibit: molten silver silhouettes, each circled by a necklace of mirrored beads, to show shape and movement.
Close view of the heritage wall with maroon panels, wall lamps, an oval portrait, a grandfather clock, side tables and mirrored spheres
Fig. 04The heritage wall: maroon panelling, an oval portrait, a grandfather clock and layered side tables, set against white wainscoting.
Cutaway of the curved white pavilion showing a wave-shaped maroon wall with ornate frames and a ribbed wooden bench
Fig. 05Inside the pavilion: a wave-cut maroon wall carries ornate frames and a portrait, with a parametric ribbed bench below.
Mirrored disco-ball spheres cascading from an opening in the pavilion wall and half spheres mounted as wall lights
Fig. 06Mirrored spheres spill from the wall and sit as half domes that light the surface below, repeating the jewel motif of the space.

Companion Book

Two designers, one volume.

A printed companion book introduces both designers before the visitor enters the space. Each spread pairs a portrait with an essay on the designer’s philosophy and what it means for exhibit design.

Open book with a maroon patterned spread and the gold Sabyasachi wordmark with a tiger
Fig. 07Sabyasachi section opener: gold wordmark and tiger on damask maroon.
Open book with a black and white portrait of Zaha Hadid on a curved cut-out and a circle labelled Zaha Hadid
Fig. 08Zaha Hadid section opener: a black and white portrait cut into a flowing curve.
Open book spread titled About Sabyasachi with two text columns, two photographs and a pull quote
Fig. 09About Sabyasachi: essay, two photographs and a pull quote.
Open book spread titled About Zaha Hadid with two text columns, a pull quote and a photograph of the Heydar Aliyev Center
Fig. 10About Zaha Hadid: essay, pull quote and a photograph of her curved architecture.
Open book with a full-bleed photograph of a curved white building under a pale blue sky across both pages
Fig. 11A full-bleed architectural photograph runs across the spread.

About Sabyasachi

Sabyasachi Mukherjee stands as one of India’s most celebrated and visionary designers, known for redefining the language of luxury through craftsmanship, heritage, and storytelling. His work goes far beyond fashion. It is an exploration of culture, emotion, and identity. Every garment, campaign, and space he creates becomes part of a larger narrative about belonging, time, and the meaning of beauty.

“Luxury is not about buying expensive things; it’s about living in a way where you appreciate things.”

Sabyasachi Mukherjee

About Zaha Hadid

Zaha Hadid was a revolutionary architect who reshaped the boundaries between form, technology, and human experience. Her architecture rejects rigidity and symmetry in favor of motion, fluidity, and emotional dynamism. Often referred to as the “Queen of the Curve,” Hadid’s work turned architecture into a living art form, one that breathes, bends, and flows.

“There are 360 degrees, so why stick to one?”

Zaha Hadid

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